The slogan Y'a bon ("It's good") derives from the pidgin French supposedly used by these soldiers (it is, in fact, an invention). The brand's yellow background underlines the banana ingredient, and the Senagalese infantryman's red and blue uniform make up the other two main colours. Pierre Lardet took it upon himself to distribute the product to the Army, using the line pour nos soldats la nourriture abondante qui se conserve sous le moindre volume possible ("for our soldiers: the abundant food which keeps, using the least possible space"). Īt the outset of World War I, the popularity of the colonial troops at the time led to the replacement of the West Indian by the now more familiar jolly Senegalese infantry man enjoying Banania. Her image was replaced in 1915 with the drawing of a widely smiling Senegalese man. When he returned to Paris, he started its commercial fabrication and, in 1912, began marketing Banania with the picture of an Antillaise. Historyĭuring a visit near Lake Managua, Nicaragua in 1909, the journalist Pierre Lardet discovered the recipe for a cocoa-based drink. There are two types of Banania available in French supermarkets: 'traditional' which must be cooked with milk for 10 minutes, and 'instant' which can be prepared in similar fashion to Nesquik. It is made from cocoa, banana flour, cereals, honey and sugar. The logo used by the original company in 1915īanania is a popular chocolate drink found most widely distributed in France.
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